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Overview · AI

Run your brand through AI

Ask about Go4 data, plan tasks, and make updates directly from the chat — in your own words.

4 min read · September 2026

What you can do

1. See what needs attention

Ask what requires action today, this week or in any period you choose.

  • orders that are close to shipping but still incomplete
  • parcels waiting to leave or delayed in transit
  • overdue invoices and customers who need a reminder
  • open tasks, production delays and changes since yesterday
Your AI chat

What could delay shipments this week?

  • Checking orders due to ship this week
  • Checking stock, reservations and production
  • Checking material demand

Three orders due this week are incomplete: SO-1042 and SO-1057 wait for 6 pairs of ODA trousers that are still in washing, and the production for SO-1061 needs 40 m of navy wool you have not bought yet. Should I draft the wool order for your supplier?

2. Understand any order, customer or product

Open the full context without moving between Go4 screens.

  • an order: items, availability, production, parcels, documents and returns
  • a boutique: contacts, orders, payment status, B2B activity and notes
  • a style or SKU: stock, materials, costs, production and sales-channel data
  • the change history of an order, product, customer or production order
Your AI chat

Why is order SO-1042 not ready to ship?

  • Reading order SO-1042
  • Checking stock and reservations
  • Checking production

SO-1042 is missing 2 ODA trousers in Ecru, size M: 4 are in washing and due back on Thursday. You have 2 in stock reserved for SO-1063, which ships next week — should I move that reservation to SO-1042?

3. Plan stock, purchasing and production

Connect demand, available stock, materials and workshop work.

  • find missing units and where they are in production
  • check what materials open production runs still need
  • see when to buy, including supplier minimums and lead times
  • review workshop orders, deliveries and production status
Your AI chat

Which materials must we order this week to ship confirmed orders on time?

  • Reading open production runs
  • Calculating material demand
  • Checking supplier minimums and lead times

Two materials: navy wool twill is 220 m short with a 250 m supplier minimum and must be ordered by Friday for its 14-day lead time; ecru cotton poplin is 80 m short, order by 7 October. Should I draft both orders, one per supplier?

4. Monitor sales and money

Analyse performance across collections, products, customers and channels.

  • revenue, units, order value and margin
  • collection performance against targets
  • missing product costs and incomplete profitability data
  • outstanding invoices, deposits and pro formas
Your AI chat

Which SS27 colourways are selling well but have no complete cost yet?

  • Reading SS27 sales by colourway
  • Checking the cost of each colourway

Three colourways without a complete cost bring 18% of SS27 revenue: ODA trousers in Ecru and Sand have no dyeing cost, and the LINA shirt in White has no recipe. Should I add the dyeing cost to both ODA colourways once you give me the amount?

5. Prepare work and make selected updates

Your AI chat can prepare operational work and make selected changes in Go4.

  • create, assign, reschedule and close tasks
  • add internal notes and customer contacts
  • register and process return requests
  • hold or correct stock lots
  • complete selected product data at scale
  • draft material and production orders
Your AI chat

Create tasks for the missing production data in the Resort collection and assign them to Anna.

  • Checking what the Resort collection is missing
  • Preparing tasks for Anna

Resort is missing weights for 7 styles, a sewing cost for 4 colourways and tech packs for 2 styles. I have prepared 3 tasks for Anna, due Friday — reply "yes" to save them.

One request can cover several steps

Your requests can cover complex matters and combine data from different areas of Go4, depending on what your operations need at the moment. You do not need to know where the answer is: your AI chat checks the connected areas and then prepares the next action.

  • Find orders closest to shipping that depend on materials we still need to buy, then draft supplier orders.
  • Find styles in the new collection without weights or sewing costs, then fill the values I give you.
  • Show where units missing from an almost-ready order are, then propose how to allocate them.
  • Prepare the workshop order and material-order drafts for this production run.
  • List boutiques overdue by more than 30 days, then draft payment reminders.

You stay in control

AI can read data and prepare selected changes, but it does not act silently.

  1. 1It shows a preview of every change.
  2. 2It displays warnings and the emails that Go4 would send.
  3. 3It saves only after your explicit confirmation.
  4. 4Changes follow your Go4 role and access to amounts.
  5. 5Most changes can be undone within 24 hours.
  6. 6Text stored in your data is treated as information, not an instruction to AI.

What remains in Go4

Use the Go4 panel for final actions—like handling documents, payments, or stock—where you need full visibility before acting:

  • confirming, cancelling or repricing orders
  • changing order items
  • invoices and payment recording
  • packing and shipment handling
  • stock counts
  • sending purchase orders to suppliers
  • sending production orders to workshops
  • releasing tech packs
  • changing product prices
  • deleting records

Full capability map

Ask about: orders, returns, customers, sales, unpaid documents, shipments, stock, materials, collections, products, production, tasks and history.

Update: tasks, notes, contacts, order state and extra charges, returns, stock, product data, material-order drafts and production-order drafts.

Coming next: lot movements, splitting lots and receiving workshop deliveries.

Rules and limits

  • Your AI chat works with the brand active in your Go4 panel. To work with another brand, switch it in the panel.
  • Amounts show only if your role can see financial data. Unpaid documents, and the events that only administrators see, need full access.

An author can undo a change once within 24 hours. Undo is not available for:

  • approving or rejecting returns
  • adding return parcels
  • releasing allocated lots
  • moving units that reduce a pre-order

The preview will warn you if an action cannot be undone before you confirm.

Emails:

  • The preview shows every email Go4 will send (e.g., to a boutique when locking an order). Sent emails cannot be recalled.
  • Go4 does not send return emails to customers.