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Playbook · Shipping

How to organise packing and shipping of orders

5 min read · September 2026

The problem

A wave of parcels when production returns

Fashion brand paina pile-up of parcels to ship in a short window after production returns

In wholesale fashion B2B, goods from production often return to the warehouse in a cluster: many boutique orders for the same collection become ready at almost the same time. Most brands then have to pack and ship a large number of parcels in a short window. When it is unclear what is ready and where each unit is, pick & pack and shipping turn into chaos.

  • a pile-up of parcels to ship in a short window
  • unclear where each unit is
  • packing and shipping run slowly
Industry context

Many boutique orders ready at the same moment

Pick & packgathering units from the warehouse to match an order and placing them into cartons ready to ship. Example: 12 units of MERU pants Navy from three shelves go into two cartons for one boutique.

Partial shipmentshipping part of an order when some lines are ready and the rest is still in production.

A wholesale fashion order is a size × colour matrix, often dozens of variants in one collection. Sales and operations often run in separate tools — spreadsheets, email, PDFs — so every retyping of data at packing and shipping opens room for error. In a pre-order model, production returns in waves; the warehouse then faces a wave of parcels to send at the same moment. There is no single source of truth: who ordered, what is ready, where it is, and which carton it should go into.

How Go4 solves it

Order first, then pack and ship fast

We solve the parcel pile-up with order first, then packing speed.

  • we keep production and the warehouse in order: quantities, stages, and the physical place of each unit are visible
  • the pick list leads through locations; packing records which carton gets what
  • a courier is booked from the order card when the address, carton types and weights are complete

After production returns, packing and shipping then run from a list and known locations.

Steps

  1. 1Inventory shows quantities by state (on the shelf, reserved, with us in process, at makers) and production stages — what is ready to pack is clear.
  2. 2In Inventory each unit has a warehouse location (storage place).
  3. 3A packing session builds the pick list (style, colour, size, quantity, location). Units go into cartons on a computer or on a phone (QR link); "Auto-pack" proposes a layout and keeps colours together.
  4. 4"Finish packing" creates a shipment with cartons; the contents of each carton and a weight estimate are visible.
  5. 5From the order card: "Ship with…" (e.g. UPS) — labels per carton and a tracking number; status "Shipped" is set by the courier's first scan.

Example: order 0112_ARD, 48 units of MERU pants in three colours, goods on bins B3-4-A and B3-7-C.

LineUnits
To pack48
Cartons after Auto-pack (20 units/carton)3
Packed in Shipment #148

On your side

  • When receiving goods from production, set storage places (warehouse and bin address) — the pick list uses those locations.
  • Fill in the delivery address, carton types and weights before shipping — then courier booking goes through without gaps.
  • You decide when to send a partial shipment and how many cartons go; Go4 runs the list and records the contents.